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/Subject (Der Kontext bestimmt unsere Wahl: Das, was uns in der Situation die beste Lsung bietet.)
/Keywords (Context Thinking; Verwendungssituationen; Markenloyalitt; Kaufverhalten; Effizienzvorteil; Markenstrategie)
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2021-03-18T11:26:12+01:00
2021-03-18T11:29:04+01:00
pdftk 1.41 - www.pdftk.com
itext-paulo-155 (itextpdf.sf.net-lowagie.com)
Context Thinking; Verwendungssituationen; Markenloyalität; Kaufverhalten; Effizienzvorteil; Markenstrategie
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Context Thinking - Mit Kontexten Marken erfolgreicher machen
Dr. Uwe Lebok
Ralph Ohnemus - K&A BrandResearch AG
Der Kontext bestimmt unsere Wahl: Das, was uns in der Situation die beste Lösung bietet.
Context Thinking
Verwendungssituationen
Markenloyalität
Kaufverhalten
Effizienzvorteil
Markenstrategie
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