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Babyboomer als süße Best Ager?
Babybommer als neue Best Ager. Genussvoller, markenbewusster und wenig preisgetrieben. Konsumanlässe mit Süßwaren für Babyboomer als Erfolgsformel.
Dr. Uwe H. Lebok (K&A BrandResearch AG)
Babybommer
Best Ager
demografischer Wandel
Alltagserleichterung
Light Produkte
Markenloyalität
Marken
Vorratskaus
zuckerreduziert
Süßwaren
Kontexte
Adobe PDF Library 10.0.1
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Babybommer; Best Ager; demografischer Wandel; Alltagserleichterung; Light Produkte; Markenloyalität; Marken; Vorratskaus; zuckerreduziert; Süßwaren; Kontexte
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