Instituts-Philosophy
Get it right - Mach's gleich richtig
In the didactic form of a conversation between two friends, the author Peer Holger Stein shows how uncomplicated succsessful marketing can be based on the BrandMonopoly® theory. With only 60 pages the author succeeds in teaching the ambitious matter in a simple way. The book also includes the english version of the dialogue.
Was ein CEO über Marketing wissen muss!
Successful brands dominate the market or sub categories. Peer Holger Stein calls these brands BrandMonopolies®. Together with the staff of Konzept & Analyse, he deciphered the mechanics behind them and made them applicable for marketing. This book explains how you can… or should – especially today – develop your brand to a Brand Monopoly®, also in niches.
BrainCluster
In this book, Peer Holger Stein shows the influence of superior psychological needs on usage preferences of product categories and services as well as brands, media and POS. If you have discovered the 3 basic types of human predisposition, marketing becomes more effective and innovative ideas for new offers (almost) come without doing.