BrainCluster^®: Not accurately addressing the emotional centre of the brain means no effects

Warm voices, cool arguments or strange sounds and pictures? The brain type of the target group is decisive for success. Depending on the inborn limbic imprinting and cultural socialisation some motives dominate our behaviour more than others.

The BrainClusters® directly start at the limbic system. It is there that the course for our behaviour is set, as newest research proves. The limbic system is always the first and the last region of the brain that is active. Unnoticed by our consciousness, hundreds of decisions are made. Only in case of doubt, our cerebral cortex and consequently the active thinking-process is activated.

It is a fact that there are only three to six big (and thus relevant) address modalities influencing our behaviour. These modalities are identified by our BrainCluster® model independently of the category. This carries great advantages in application. Moreover, you cannot differentiate language endlessly – particularly if it should be a common company or brand language. Experiences of our clients show that you can guarantee consistent and target group relevant implementations across all marketing-mix-elements and company divisions with only small effort this way.