CEO of K&A BrandResearch since 2001. He was previously a client of K&A BrandResearch for 15 years.
National and international marketing and operational experience, including FMCG, fashion, media
and telecommunications. Most recently as SVP Consumer Sales responsible for marketing, sales and
branch chains at Viag Interkom/O2.
Graduate demograph and 10 years of research and teaching in the field of
demographic change / social security / public health.
Since 1999 cross-sector customer services at K&A in market research and marketing
consulting; numerous lectures and publications on brand positioning, psychological brand
perception and brand-human interaction.
Since 2005 Executive Board and shareholder at K&A BrandResearch; jury member at GWA
Health Care Award and GIT Advisory Board (mid-sized beverage manufacturing company).
Since 1985 at K&A BrandResearch (formerly Konzept&Analyse). He previously worked for
several years at G&I (now GfK) and as a research assistant at Friedrich-Alexander University
in Erlangen-Nuremberg. He was also a lecturer at the University of Bamberg.
Graduate in psychology with marketing studies and long experience in research and consulting.
At K&A since 2005, first in project management, customer service and team management.
A shareholder since 2013, and as a manager responsible for psychological market research
and consulting for national and international key accounts.
Executive Board of the International Institute for Applied Psychodrama Research e.V.