Leading brands to success - systematically!:

Our service range includes research approaches and products that cover the entire value chain. Depending on the specific initial position and question we configure solutions for every marketing stage and across multiple stages.

service range

Exploring and understanding:

K&A Doctors Psychodrama^®
Children Psychodrama
Individual explorations
Expert interviews
Focus groups-Explorer Groups
Group discussions
Creative group discussions
Process of buying decision
Psychological workshops
K&A Café Monopol^®
K&A Resonator^®

Structuring and recognizing:

Target groups
Usage & Attitude
Buying/information behaviour
Image analyses
Cause-effect analysis
Market segmentation, typologies
Positioning
Brand guidance
Maximum Customer Reach^®
Brand diversification/workability
Structure of range
Category management
Satisfaction of customers

Effectiveness prognosis:

MOT effect-pretest-system
eMOT advertising effect test with measuring of emotions
Concepttest (product, package, names, advertising, slogan, price, promotion)
POS shelf
POS sales
Copy test
Market simulation/lab test markets

Control:

WIN Tracking (advertising, image, needs tracking)
Image analyses/tracking
Brand tracking
Needs tracking
Advertising tracking
Tracking

Further Research Services:

Marketing consultancy
Category overall segmentation: BrainCluster^®
Modelling
Market model calculations
Media research/analyses
International research
Category management

For further information of our portfolio read on here:
article portfolio K&A (pdf - 31 KB)