Selected publications:
- When a brand gets into a "blind alley", erschienen in: Media & Marketing Polska 2006
Download: Article (pdf) - Discovering motives. The psychodrama as a tool, erschienen in: Media & Marketing Polska 2006
Download: Article (pdf) - Emotional or rational advertising?, erschienen in: Yearbook of Marketing and Consumer Research Vol. 6 / 2008
Download: Article (pdf) - Brand positioning in established markets: New approaches in "everyday marketing",
erschienen in: Yearbook of Marketing and Consumer Research Vol. 6 / 2008
Download: Article (pdf)